Erica Faye Watson – Branding

As a participant in the Columbia College Chicago Senior Design Practicum class, our team — which consisted of myself, Cecsily Bianchi, and Haley Fischer — was tasked with creating a brand for local Comedian, Writer, and Director Erica Faye Watson. We were to give her a personal brand, as well as branding her production company, her one-woman comedy show, and her podcast. We worked closely and collaboratively to create a cohesive brand family system for all of the moving parts of the brand. We also designed collateral, such as business cards and leave behinds, as well as a customized WordPress website. The website can be viewed at http://ericafayewatson.com/