This project for Packaging Design looked at redesigning ineffective food packaging. For my project, I chose the Kikkoman coating mixes product family, as their current packaging is outdated, ineffective, and too busy. Using principles learned in the Packaging Design course, I set out to redesign the family of products, keeping the brand equity the product already has, while enhancing its shoppability on store shelves. The result is a coherent family design. Below are the dielines used to create the mockups you see above.