This project is a branding solution for Higher Education Innovation, LLC., a startup college recruitment company based in Waco, Texas. I created their logo, stationery (Business Card, Letterhead, Envelope, etc.), and Brand Standards Manual. When designing their logo, I went with a clean look, incorporating a stylized graduation cap and a humanist sans typeface. The color pallet is simple, using only black and PMS 285, though there are supporting colors that may be used in designs.